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So, why did Apple buy Beats?

After reading up on this subject Apple have only spent a small fraction of their cash reserve on what could be the most important purchase the company has made so far. Dr Dre owns 25% of Beats Electronics but I think Jimmy Iovine, cofounder of Beats Electronics and his network are the key the this deal. Watch out Spotify and Deezer, iTunes is about to change!

http://www.dailydot.com/technology/apple-beats-jimmy-iovine-dr-dre/

tags: apple, beats
categories: Tech News
Sunday 05.11.14
Posted by Damian Maynard
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